Web innovation and technological trends are at least as unexpected as others, maybe more than that. However, several trends have formed, some of which have permeated for a year or more. There will be technological advances, attitude shifts and various convergences of devices, websites, personal tech and smart applications. The following themes and focuses, among many others, certainly – will be in the news in 2011.
The website in 2011 will continue to display a lot of white space but with bold typography and a surprising color scheme. More than ever, websites will reflect all the other elements of the company brand standards. The usage of bold, dynamic images will be employed to attract and invite visitors in. Huge images create a visual impact that the visitor’s won’t soon forget. In 2011, web designers will find themselves more comfortable using these visual statements in their design to convey the site’s tone.
Social Media –
Facebook will continue to dominate. With financial support from Goldman-Sachs, there is absolutely no doubt that the continued dominance of Facebook will continue with more and more businesses looking to expand their web presence by having a Facebook page. Another emerging trend will be the usage of Meta Tools that can publish to several social sites. Almost all newly popular social tools support Facebook, Twitter, Linkedln etc. Some of the tools, such as Amplify, Sendible and Sprout Social, tackle the problem of reaching all of your contacts, friends and followers across several different platforms.
Web Search – Consistent change is the one constant for Google in 2011. As Google looks to expand their revenue sources and continue to further monetize search, more changes are bound to follow. Competition for Google always comes and goes, but this year there are some legitimate alternatives to consider. …Read more