New Tech and Web Trends In 2011
Web innovation and technological trends are at least as unexpected as others, maybe more than that. However, several trends have formed, some of which have permeated for a year or more. There will be technological advances, attitude shifts and various convergences of devices, websites, personal tech and smart applications. The following themes and focuses, among many others, certainly – will be in the news in 2011.
The website in 2011 will continue to display a lot of white space but with bold typography and a surprising color scheme. More than ever, websites will reflect all the other elements of the company brand standards. The usage of bold, dynamic images will be employed to attract and invite visitors in. Huge images create a visual impact that the visitor’s won’t soon forget. In 2011, web designers will find themselves more comfortable using these visual statements in their design to convey the site’s tone.
Social Media –
Facebook will continue to dominate. With financial support from Goldman-Sachs, there is absolutely no doubt that the continued dominance of Facebook will continue with more and more businesses looking to expand their web presence by having a Facebook page. Another emerging trend will be the usage of Meta Tools that can publish to several social sites. Almost all newly popular social tools support Facebook, Twitter, Linkedln etc. Some of the tools, such as Amplify, Sendible and Sprout Social, tackle the problem of reaching all of your contacts, friends and followers across several different platforms.
Web Search – Consistent change is the one constant for Google in 2011. As Google looks to expand their revenue sources and continue to further monetize search, more changes are bound to follow. Competition for Google always comes and goes, but this year there are some legitimate alternatives to consider. Bing, Yandex and DuckDuckGo are all signifiers of a much broader need as people don’t want to be forced to use Google. Blekko, an advanced search engine will be used more and more by professionals and SEO practitioners.
Miniblogging service Tumblr has rapidly become one of the biggest social sites, outgrowing its main competitor . It’s also easier to use and has a sleeker web design than Blogger and WordPress. Spam, security problems, and constant hacking attacks often occur on WordPress. In 2010, the introduction of Google Buzz continued to blur the line between blogging and the use of social media. It seems that content sharing and blogging have finally joined.
Personal Tech –
Constant connectivity will become mainstream. With terms like “MiFi” entering our vernacular and proliferation of 4G networks, along with integrated wireless data, the notion of “online everywhere” has arrived. These factors, combined with the introduction of touch-friendly tablet computers and the continued usage of netbooks, are ushering in a new era of computing without mice or keyboards. Smart phone user numbers will continue to increase in unison with ubiquitous connectivity. More and more applications will continue to become available to smart phone users. The theme of connectivity will continue in new ways. Smart phones will be able to control household appliances, integrate with your car’s CPU and connect with your household appliances. Soon, you’ll be able to run the dishwasher and finish drying your clothing – without actually being at home.
Technology and related products and services are released faster, this is a trend that is unlikely to turn around in the near future. Remain compatible and collaborative by staying informed of new innovations and product updates. Technology continues to afford all of us the ability to connect with each other and access information with greater frequency.