The statistics show this and consumption confirm this: an e-commerce site helps to grow its business and gives the opportunity to show and sell products and services by offering them to a global audience, regardless of their space location. Deciding to open an e-commerce store is one of the most advantageous decisions that a successful entrepreneur can take because with the right platform you can turn a limited income business into a much larger business.
Because the result is positive and profitable, however, it is necessary, as anticipated, that the portal has certain characteristics: e-commerce sites must be considered as another office, located in the cyber world. In analyzing the success of an e-commerce site, an important topic is the aspect of web design, since the site is judged by visitors in a few seconds. If the graphic of a site is not done professionally, it may not be effective. E-commerce is essentially a site that allows not only buying and selling online, but also to give / find information on price, product and many more. A good graphic line must therefore be user friendly and help customers find what they are looking for, products or information.
What is the first thing to ask, then, who makes the site?
One of them is to “think like the customer” wondering what he needs and why he is looking for a specific product / service. Ambitious goal? Certainly not: experience and knowledge help to decipher the needs (or rather the “reason why”) of the potential buyer and to transform a landing in the site into a lasting and trustful business relationship.
A design needs to identify some things:
– must communicate with customers effectively;
– must keep in mind the reference market and the ideal customer;
– must have a clear idea of the objectives and goals to be achieved.
But how should we choose a good web agency? Does the web agency know the target audience?
All customers look for products and services that are useful to them. Not enough (but they are important!). A professional web design agency knows that an effective, client-oriented project must know the visitor’s dynamics of approach. The questions that must be asked to those who have the task of creating or re-submitting your site, must be:
– Are visitors identified by one or more clusters? (well-defined groups of people who have common goals and characteristics)
– What are their habits?
– What are their demographic criteria (gender, age, children, …)?
– What are their sociographic criteria (qualification, profession, …)?
A web agency that does not analyze these, and others, aspects will realize a project of little effectiveness. In short, with the basic questions above we can prepare our site better.