The statistics show this and consumption confirm this: an e-commerce site helps to grow its business and gives the opportunity to show and sell products and services by offering them to a global audience, regardless of their space location. Deciding to open an e-commerce store is one of the most advantageous decisions that a successful entrepreneur can take because with the right platform you can turn a limited income business into a much larger business.
Because the result is positive and profitable, however, it is necessary, as anticipated, that the portal has certain characteristics: e-commerce sites must be considered as another office, located in the cyber world. In analyzing the success of an e-commerce site, an important topic is the aspect of web design, since the site is judged by visitors in a few seconds. If the graphic of a site is not done professionally, it may not be effective. E-commerce is essentially a site that allows not only buying and selling online, but also to give / find information on price, product and many more. A good graphic line must therefore be user friendly and help customers find what they are looking for, products or information.
What is the first thing to ask, then, who makes the site?
One of them is to “think like the customer” wondering what he needs and why he is looking for a specific product / service. Ambitious goal? Certainly not: experience and knowledge help to decipher the needs (or rather the “reason why”) … Read More
Even when making your designs attractive is essential, designers must not forget the purpose of creating the website; to convert your visitors into potential customers. The higher your conversion rate, the more revenue your business will make. Designers understand the importance of good design in increasing the conversion rates on a website which is why the greater emphasis is placed on building user satisfaction from the designs.
I’m Saad Raja, an expert in UI/UX designing, and I have created a list of design tips that you must refer to if you wish to improve the conversion rates on your websites.
1) Choose responsive designs
Nowadays, more and more users are accessing websites from mobile phones instead of desktops which is why the importance of responsive designs has considerably increased. Responsive web design displays all pages and features in the same manner, no matter whether it is accessed from a desktop, tablet or smartphone. By optimizing your site for use from mobile phones, you can attain satisfied users who are likely to revisit your page.
2) Add compelling buttons
Whatever your desired reaction from the consumers is, make sure that it is not hidden on the site in a dry or boring manner. Instead, you need to add nice, attractive buttons that will help your users respond quickly. For example, ‘SIGN UP’ or, ‘PURCHASE’ will give a direct message t the users, and not make them rethink their choices.
3) Include a lesser number of fields
When you are placing … Read More